Due to a revolution in technology and science, we are witnessing a radical transformation of society, industry and culture. The fundamental ideas of business management and leadership are being challenged, disrupted and reinvented daily.
The ‘new normal’ has become, well, normal and the imperative for business leaders now is to think ahead to invent what’s next. How and where will you find growth?
In our Game Changers report, Wolff Olins set out to do just that — by examining today’s high-growth businesses and what sets them apart, we offer a better understanding of how these companies are changing the way the game is played and thereby shaping the future of business.
From our research with 500 global business leaders in 14 sectors and nine countries, and nearly five decades of working with ambitious leaders, we singled out the five behaviours that are the defining characteristics of a ‘game changer’. The most telling detail we found in our research was that, by and large, most business leaders believed these behaviours were key to driving growth — with 40% saying that being useful to customers was the most important — yet almost half felt their company was not prepared to act on these behaviours. For that reason, in this report you’ll find lessons learned from these high-growth businesses and practical guidance on how companies are using their brands to be:
• purposeful for the world
• useful for customers
• experimental with products and business models
• boundaryless in working with internal and external collaborators, and
• value-creative in changing the competitive landscape
We know these Game Changers are wired differently. They are motivated, structured and behave differently. They are platforms for conversations, action and invention in a world that is increasingly connected. In today’s challenging environment, game changing businesses, whether established or start-up, are smartly using their brand to drive growth — and to make a difference in the world.