LEAD WITH PURPOSE
Everything is driven by a positive,
proactive and responsible purpose that
aligns operations to the improvement
they want to see in the world.
TURN YOUR CUSTOMERS INTO USERS
Empower customers and stakeholders
to invent ways to make smarter, more
effective use of time and money.
BEING IN A STATE OF PERPETUAL BETA
Embrace mistakes as the source
of continual learning. Curiosity and
invention are baked into the culture
as it seeks to live in ‘perpetual beta’.
LIVE WITHOUT WALLS
Break down barriers inside and
outside the organization. Operate
as part of an extended network
and comfortably live within an
ecosystem of partners.
CHANGE THE GAME
Look for better ways to build value,
wherever those ideas may come
from. By expanding your notion of
value, you find new ways to grow
in an unpredictable landscape.
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Joel Evey, Jay Weeks, Anne-Sylvie Borter,
Hiroyuki Sato, Jonathan Puckey, and
SITE DESIGN & DEVELOPMENT
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