Game Changers is an investigation of five brand-led behaviors shaping the future of business.

Purposeful for your business and the world.
Useful for your customers and community.
Experimental with products and models.
Boundaryless by breaking down silos.
Value-creative in a changing landscape.

NEW THINKING

Don't Call it
a Program.
Your brand’s loyalty ecosystem encompasses a lot. It’s useful to customers but it’s also an opportunity to show your loyalty to them.
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Purpose can Provide
the Second Act.
For middle-aged businesses, having a clear sense of purpose is more important than ever.
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Let's Not Do Better,
Let's Do Different.
In today’s world, creativity is the only sane strategy.
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More Purpose,
Less Panic.
More than two-thirds of change attempts fail. Whether yours is one of them depends on how much your company believes in your purpose.
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Drop the Pilot.
If you treat your experiments as mere sideshows, those efforts won’t ever alter the fabric of your organization.
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Hey Technology:
Show me the Money!
Why the tech businesses that deliver 'usefulness' will create long-term value.
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NEW THINKING

Don't Call it
a Program.
Your brand’s loyalty ecosystem encompasses a lot. It’s useful to customers but it’s also an opportunity to show your loyalty to them.
READ MORE
Purpose can Provide
the Second Act.
For middle-aged businesses, having a clear sense of purpose is more important than ever.
READ MORE

NEW THINKING

Don't Call it
a Program.
Your brand’s loyalty ecosystem encompasses a lot. It’s useful to customers but it’s also an opportunity to show your loyalty to them.
READ MORE

ESSAYS FROM THE ORIGINAL REPORT

ESSAYS FROM THE ORIGINAL REPORT

ESSAYS FROM THE ORIGINAL REPORT